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Pınar Kargı
Retail & E-commerce
Turkey, Izmit
www.askvisory.com/pinarkar

Why you should speak with me:

15 years of retail experience covering Store Operations, Commercial Buying, Marketing Online Shopping. Sharp focus on customer

Summary:

I am an experienced retail insights and marketing professional with a strong customer focus and data-driven, analytical approach. My strengths lie in my distinct background which combines many streams of retail (Space, Range and Display, Commercial Buying, Customer Insight, e Commerce and Marketing)
I get to the root of the issues, to understand the real strategic, commercial and operational drivers of meaningful, value-creating change and work collaboratively and influentially across the organisation to achieve practical results.
During my time as Customer Insight manager I did significant projects , I was involved in a complete strategic review of the business which led to a significant turnaround following the implementation of key recommendations.
Most recently at Tesco I was leading e commerce Marketing. This involved marketing activity across all channels to meet sales, YOY growth, customer acquisition and retention targets .This includes ‘always on’ activity such as emai

Career History

Enterprise:
Tesco Kipa 
Position:
Ecommerce Trading&Marketing Manager 
Summary:
• Responsible for the trading and marketing of the site, and leading the Grocery Home Shopping trade & marketing team for Kipa Kapımda.
• Set, drive and deliver ongoing optimisation of customer acquisition, conversion, and engagement activities to maximise sales (display advertising, paid search, affiliate network, location based marketing,direct mail, press, CRM, newsletter campaigns,viral, social media communication strategy)
• Social Media Management working together with Corporate Social Media Manager
• Execute eCommerce while supporting and managing communication plans of key messages to internal and external stakeholders
• Leverage expertise from the UK, whilst developing solutions appropriate for the Turkish market. I also work across functions including commercial, supply chain and operations to raise the profile of dotcom and drive new initiatives
• Manage all grocery website content (offers, banners, links, buylists), ensuring analytics are used to drive insight led content 
Year:
Oct 2013 – Mar 2015
Enterprise:
Tesco Kipa 
Position:
Ecommerce Trading&Marketing Manager 
Summary:
-Help the business to understand Turkey retail market and Tesco Kipa performance in the market
-Manage and coach external agencies to provide more insightful analysis to the Business
-Make annual negotiations with these research agencies and manage budget
-Coordinate internal data sources such as Financial data and Dunnhumby data and external data sources such as Ipsos ,Nielsen,GFK into the insight I provide
-Provide actionable insight for category reviews on the SRD schedule and key trading events such as Ramazan,Mother’s Day ,New Year in crossfunctional meetings
-Prepare weekly,monthly ,quarterly market review reports and present these reports in the trade meetings
-Produce annual Brand review report working with Marketing team,Dunnhumby,Community ,Finance ,Commercial ,and external agencies
-Manage the process of Customer plan reviews 
Year:
Jan 2010 – Oct 2013
Enterprise:
Tesco Kipa 
Position:
Space Planning Manager 
Summary:
- Align space allocations to customer needs with category reviews,new store openings and refits
-Work crossfunctionally with Commercial and Operations to agree the space changes in SRD Governance meetings
-Ensure there are space rules for all formats and store sizes
-Manage space team to maintain floor plans with relevant range sizes for all stores
-Work with regional Store SRD managers to ensure that store space has compliance with the floorplan
-Maintain space accuracy in all stores 
Year:
Apr 2007 – Dec 2009

Education & Qualifications

University:
Dokuz Eylul University, Faculty of Business, Business Administration 
Degree:
A Level 
Year:
1996 

Other Qualifications & Awards

I build strong relationships through open and honest communication. I am a good listener. I value diversity among team .

Languages Spoken

  • English
Industry Focus:
Retail
Business Areas:
Strategy & Business Advisory

Key Skills:

Strong customer focus
Data analysis
Strong change management

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