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Michael Kronthal
Director of Global Design Research at Yahoo!
United States, Redwood City
www.askvisory.com/mkronthal

Why you should speak with me:

Michael has 10 years of experience in the Internet. Michael is currently a Director of Global User Experience Research at Yahoo!

Summary:

Career History

Enterprise:
Yahoo! 
Position:
Director of Global User Experience Research 
Summary:
Lead global research team responsible for designing inclusive and immersive experiences that inspire deeply personal digital experiences throughout the product lifecycle 
Year:
May 2011 – Present
Enterprise:
Yahoo! Inc. 
Position:
Director, Market and User Experience Design Research - Search, Communications, & Ad Products 
Summary:
Responsible for defining and leading execution of actionable product research that inspires and delivers world-class user experiences for mission-critical Yahoo! products, including Communictions, Search, and Advertising Products. Also responsible for leadership and professional development of members of Product Research team. 
Year:
Apr 2006 – Jun 2011
Enterprise:
Yahoo!, Inc. 
Position:
Sr. User Experience Design Research Manager - Personals 
Summary:
Responsible for providing strategic leadership and professional mentorship to Personals Design Research Team, developing annual research roadmaps and budgets, and conducting primary research studies as needed. 
Year:
Jan 2005 – Apr 2006
Enterprise:
Yahoo! 
Position:
User Experience Design Researcher, Personals 
Summary:
- Plan, design, conduct, and deliver actionable insights to inform product strategy, marketing, and design decisions.
- Methods employed: ethnography, participatory design, iterative paper prototype and usability studies, desirability studies. 
Year:
Jul 2003 – Jan 2005
Enterprise:
PeopleSoft 
Position:
User Experience Specialist 
Summary:
Responsible for all user experience research supporting corporate web properties, including public site, and customer and partner portals.
Methods utilized included: ethnnography, iterative paper prototype studies, diary/usage studies, card sorts, surveys, usability studies, competive evaluations.
Developed quarterly research plans and managed dedicated budget and external vendors. 
Year:
Apr 2002 – Jul 2003
Enterprise:
AnthroSolutions 
Position:
Founder & Principal Researcher 
Summary:
Founded consulting company specializing in applying ethnographic research and a customer-centered perspective to helping clients solve business problems. 
Year:
Oct 2001 – Apr 2002

Education & Qualifications

University:
American University 
Degree:
MA 
Year:
1997 
University:
Washington and Lee University 
Degree:
BA 
Year:
1995 

Other Qualifications & Awards

Languages Spoken

Industry Focus:
Technology

Key Skills:

Ethnographic Research, Contextual Inquiry, Participatory Design, Iterative Paper Prototype Studies, Usability Tests, Competitive Benchmarks, Surveys, Personas, Ideation Workshops, Group Facilitation, Professional Coaching.

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