Founder & CEO at Step. & Lizzie
United States, Boston
Why you should speak with me:
Kim has 10+ years of experience in the Retail & Ecommerce industries with experience at Wayfair, Amazon, and Wal-Mart.
Kim Edwards is the Founder/CEO of Step. & Lizzie, an online boutique, selling through a direct platform and 3rd party channels such as Amazon and Houzz. She started the business after spending 10+ years in the retail & ecommerce industries with roles at Wayfair, Amazon, and Wal-Mart. Until February 2014, Kim was the Director of Inventory Planning at Wayfair. In this role, she was responsible for launching domestic stocking initiatives in terms of forecasting, operations and inventory, planning several of Wayfair’s primary furniture businesses as well as subsidiaries DwellStudio and Joss & Main. From 2007-2010, Kim served as Sr. Planning Manager in Amazon's shoes business where she drove new product forecasting automation in addition to her regular duties. Prior to Amazon, she was a private label apparel buyer for Wal-Mart's brick & mortar stores. Kim holds a B.S. degree in Management from Boston University and an M.B.A in Marketing from Indiana University.
- Step. & Lizzie
- Founder & CEO
- Designed and launched www.stepandlizzie.com, an online boutique selling Women’s Accessories and Home Décor products.
Gained exposure to HTML, SEO, Google Analytics, E-commerce Software, 3rd Party Selling Platforms, Social Media, Email Campaigns, Quickbooks, Drop Ship Operations, Item Creation, Vendor Relations, Media Relations, and Facebook Advertising.
Sourced a vendor base of artisans to sell 300+ SKUs on the site using a drop ship operating model.
Launched the business in the press resulting in TV, magazine, and blog stories about Step. & Lizzie.
Built selling relationships with 3rd party vendors Amazon, Houzz, and 11 Main (Alibaba).
Developed social media base of 3K followers in 2 months, primarily through organic efforts.
- Feb 2014 – Present
- Director, Inventory Management
- Led a team of 8 employees to launch and scale Wayfair's Inventory Planning Team and 2-Day Delivery Program.
Partnered with 80-member Category Management team to perform supplier negotiations that resulted in full coverage of incremental costs associated with stocking product. Negotiations yielded 7% discount allowance, 70% item coverage in Return to Vendor programs, and payment terms increasing from 10 days to 60 days.
Created monthly item selection process that determined the stocking program’s assortment based on sales volume, sales volatility, and seasonality. Program grew to 20K stocked SKUs and 15% of Wayfair US Revenue in two years.
Worked with User Experience team to Merchandise the 2-Day Delivery message on site and Merchandise the Wayfair Clearance Center.
Performed A/B testing to quantify the impact of the 2-Day Delivery message.
Coordinated with Supplier Operations team to ensure the 500+ suppliers entering the stocking program were able to ship on stocked POs.
- Jan 2011 – Feb 2014
- Sr. Planning Manager
- Managed the development and implementation of an automated forecasting and ordering system for new products resulting in an $85M annual inventory savings, a 50% increase in Buyer and Planner productivity, and a 10x improvement in forecasting accuracy.
Drove process improvement changes with Systems and Buying teams to develop the necessary infrastructure and workflows to support automated forecasting and ordering of 1M+ open stock and casepack SKUs annually.
Managed 3 direct reports.
Managed the Planning and Replenishment strategies of $185M, high-growth Softlines category with 1 direct report.
Led Open-to-Buy meetings with the Buying team to develop strategies to achieve P&L targets.
Created an Excel-based system that created forecasts for new item buys.
Forecasted weekly inbound and outbound unit volume for the Distribution Center.
Determined optimal settings for Replenishment systems to drive 90% in-stock rate on Replenishable merchandise.
- Feb 2007 – Nov 2010
- Managed a $250M P&L for Wal-Mart’s private label sweater business. Met sales plan while decreasing inventory by 12%. Selected product assortments, managed supplier negotiations, calculated SKU level buy plan, and determined store distribution strategy. Managed 1 direct report.
Developed new product forecasts by evaluating rack productivity.
Participated in the Wal-Mart MBA Leadership Development Rotation Program.
Led corporate inventory re-allocation initiative which transferred $100M of apparel merchandise from low volume stores to high volume stores.
Improved inventory management by re-defining minimum presentation buys based on sales data for $10B+ apparel business, leading to improved profitability and sales.
Provided analysis to support discontinuing a $200M soft home product line.
- Jul 2005 – Feb 2007
Education & Qualifications
- Indiana University
- Boston University
Other Qualifications & Awards
Strategy & Business Advisory
Strategy & Business Advisory
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